Gateway Private Hospital
19 February 2020
The incumbent will be responsible for Brand Management and the Marketing of the hospital. These include but are not limited to: -
- Actively participating in hospital marketing and communication campaigns and initiatives.
- Planning, Organizing and Rolling Out of Brand Activation events.
- Performing PR on print and digital platforms as approved by Management.
- Ensuring that all Marketing collateral, promotional material and corporate merchandise are aligned to the Busamed Brand Manual.
- Liaising with internal and external stakeholders such as Staff, Doctors and Patients.
- Actively partnering with HR on Staff Events.
- Actively driving and partnering with HR on CSI initiatives
- Regularly performing Patient Satisfaction Survey and submitting regular reports to Management.
- Planning and Controlling the Marketing Budget.
- Researching & Implementing appropriate Marketing Strategies.
- Building and Maintaining relationships with Doctors (Internal and External).
- Actively driving and promoting the CME/CPD program.
- Implement and maintain the staff newsletter