Marketing Manager

Location:
Gateway Private Hospital
Department:
Marketing
Closing Date:
19 February 2020
Role Summary

The incumbent will be responsible for Brand Management and the Marketing of the hospital. These include but are not limited to: -

  • Actively participating in hospital marketing and communication campaigns and initiatives.
  • Planning, Organizing and Rolling Out of Brand Activation events.
  • Performing PR on print and digital platforms as approved by Management.
  • Ensuring that all Marketing collateral, promotional material and corporate merchandise are aligned to the Busamed Brand Manual.
  • Liaising with internal and external stakeholders such as Staff, Doctors and Patients.
  • Actively partnering with HR on Staff Events.
  • Actively driving and partnering with HR on CSI initiatives
  • Regularly performing Patient Satisfaction Survey and submitting regular reports to Management.
  • Planning and Controlling the Marketing Budget.
  • Researching & Implementing appropriate Marketing Strategies.
  • Building and Maintaining relationships with Doctors (Internal and External).
  • Actively driving and promoting the CME/CPD program.
  • Implement and maintain the staff newsletter